One of the most effective ways to promote your business and convert your website visitors into customers is through a company blog. Every business today needs to have a blog. There are many unique benefits of having a company blog.
Connect People to Your Brand
A blog can be one of the greatest tools to promote brand awareness. It is a way for providing visitors with an inside look of your business. Blog posts can have many different purposes. It can be to educate visitors about your product or service. It can also be a avenue to notify your customers about recent news and company updates. The main purpose of your company blog should be to communicate and interact with your visitors.
Develop Relationships with Potential and Existing Customers
One of the key benefits of having a blog is your ability to develop closer relationships with potential and existing customers. When you write a blog post about a subject related to your business you open the possibility for customers to leave feedback through the comments on the post. You can correspond about the related topic via the comments section on the post.
You can also keep visitors up-to-date on important news and updates relating to the business. You can correspond with customers and update them with feedback.
Increased traffic to your website
The more blog posts that you make, the more indexed pages you will have in search engines. When you post a blog post, a ping is sent to all the search engines advising them there is new content on your website and to index those new pages in their database. The more blog posts that you post, the more keywords you could show up under. Especially, if the post is related to a trend.
Boost Search Engine Optimization
Blogs can be designed to have optimum search engine optimization. Plugins can be installed that allows you to set important SEO elements such as the “Title” and the “Description” tag for each post. It is also set to easily allow you to insert H tags. Content is king. When you have a blog you generate a lot of relevant content about a specific topic. This content is usually picked up by search engines and used to help determine what to index the website under.
It helps convert that traffic into leads
The more education that you provide the customer about your product or service the higher chance that you can convert the visitor into a customer. Blog posts are a great tool to help educate the visitor about your product or services. You can also create a funnel for a customer to submit their information as a lead to a sale. Potential customers will also correspond with you via the comments and open up the door for a future potential customer.
Create Opportunities For Sharing
You can optimize your blog to be able to share your posts via social media. Sharing blog posts on social media is a great way to generate traffic to your blog. If the topic is interesting enough the blog post may have the opportunity to be shared by many people. It is recommended to put social media share links on each blog post to help provide a way visitors can share your post on social media.
What Blogging Software Do I Use?
Ok, Your ready to start a blog. Now what? You will need the correct software installed on your website for your blog. WordPress is the leading online application for blogging software.
What is WordPress? At its core, WordPress is the simplest, most popular way to create your own website or blog. In fact, WordPress powers over 35.2% of all the websites on the Internet. Yes – more than one in four websites that you visit are likely powered by WordPress.
In order to install this software you may have to consult with your web hosting provider. Some web hosting accounts come with software that will allow you to install WordPress on your website in just a few clicks. We will discuss more about how to use WordPress in a future blog post.
Black Tiger Creative
If you are looking for a company to design you a blog then look no further! We can design a website and a blog for your business. You can find more information on our website design page.