How To Create A Strong Brand Identity?

A brand identity is the face of a product or business. It is how the company shows itself to the world. That’s why you need to make sure that the branding conveys the essence of your business. Before you’re able to create a successful branding image, you need to undertake careful research because once it’s created, it becomes a big part of your business. Not to mention, you’ll be pouring in a lot of money to gain brand recognition and promote products associated with it. 

In this article, we’ll look at what essential aspects to consider when building a strong brand identity.

Choose Your Color Pallet Carefully 

Now, this is going to be the first step towards creating your brand. The pallet can be two colors or four colors. Though generally, businesses lean in favor of keeping it to two colors, which are cheap and easy to reproduce. You will want to make sure that the colors reflect what your brand is about because it will be the basis of creating all the branding collateral. 

Creating a Logo & Mark

Brand creation is almost always associated with creating a logo. The logo, amongst other things, will incorporate your business’s color pallet. You can have a two-color logo or even a mono-color logo. Regardless, it should be memorable and reflect the essence of your products or business. While many business owners may create their logos, it is strongly advised to hire a professional. 

Brand Style Guidelines

Your brand style guidelines will include what style of fonts you use, the size of those fonts, what types of graphics are used, etc. It ensures branding consistency across all mediums. The brand style guidelines should be unique to your business, as well as embody the spirit of your mission, vision, core values, brand personality, and target audience. Some big-name brands go as far as to create brand style guidelines that use only collateral that’s created by them. So, everything from pictures to fonts is custom made for the brand so that it stands out. 

Social Media Collateral

Social media collateral like infographics, pictures, videos, etc., all need to follow your branding guidelines. However, you should have some social media-specific guidelines that include what type of imagery to use, what kinds of posts should be put up, and how the social media page should be administered so that the brand’s voice stays consistent.

Print Ready Assets

Print-ready assets include business cards, brochures, signages, etc. all need to be created in line with your branding guidelines. It should consist of your logo, business color palette, and fonts. The best way to make sure that all print-ready assets have a consistent brand voice is to use a checklist. Having a checklist will make it easier to evaluate what print-ready assets are in line with your brand’s voice. 

Professional Website Design

No successful brand can do it without a website design that is consistent with the company identity. A website is an integral part of your branding effort. It should, in terms of design, tie in with your branding style guidelines. However, it should also be easy to navigate, be aesthetically unique, and yet pleasing. The website should be created as being a persona of the business in cyberspace. 

Conclusion 

Creating a strong brand identity takes time, most of which is spent researching. However, the best way to speed things up is to hire a company or individual who has experience branding businesses. It will take the guesswork out of the equation and help you find success online. 

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