Landing pages are essential to any marketing campaign. In online marketing, a landing page is a single web page that appears in response to clicking on a search engine optimized search result, marketing promotion, marketing email, or an online advertisement. They are usually aimed to sell a single product or service. They can also be used to capture leads for sales and newsletter signups as well.
When designing a landing page you have to remember to design it from the customer’s perspective. It’s all about the user’s experience. Capturing the user’s eye is very important in the first few seconds of their visit. The goal is to convert as many visitors you can into customers. The landing page should be designed to capture the visitors attention and entice the visitor to submit a form or click a CTA.
The Anatomy of a Landing Page
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What is Your Landing Page’s Goal?
With every landing page you will need a goal. Maybe the goal is to get a visitor to purchase a product or service. Maybe the goal is to collect contact information and create a lead for a possible sale. You will want to think about your message. You will want to think who is your audience then design around that.
Above The Page Fold
The most important and relevant information should always stay above the “Above page fold”. “Above the Page fold” is an older term that meant anything above the crease of the newspaper. The stories and information above the crease of the newspaper got the most attention. Same term goes for websites. You want to make sure you express all important and relevant information before the visitor has to scroll down.
Big Attention Grabbing Headline and CTA
Every landing page should have a big attention grabbing headline. This is the first place you want the visitor to look when they glance at your website. If you are selling a product or service then you may want a big tagline to capture the customers attention. You would also want to make sure you have a big CTA (Call-to-Action) underneath your tagline. This will help the visitor navigate to where you want them to go. You will want the message to be short and to the point. You could also have some bullet points or sub sentences under your tag line to re emphasis the benefits.
Lead Generation Forms
You can also have other important website elements in your website’s header. Lead generation forms can be placed in your header and can be the highlighted feature of your landing page. Having a lead generation form in your header is a sure way to increase leads since you are driving attention to it within your header. You can collect information such as First Name, Last Name, Company, Website Address, etc. You can also sign up a visitor to a newsletter.
Additional Products or Services
If a user glances at the headline and is interested then they will continue scrolling down the page. You will want to have a section underneath your header which highlights additional products or services. You will want to capture the visitors attention by showcasing your additional services underneath the main header.
Contact Information
You want to make sure that you have your contact information somewhere visible on your website at all times. You could have your phone number scroll with the navigational menu so it’s always visible. You could also have a button inside the nav that takes you to the contact page.
Testimonials
Testimonials are very important when it comes to gaining trust with the visitor. When a possible customer sees reviews from previous customers it may make them more inclined to purchase the product. I would always suggest that you have a minimum of 3 per product or service. You can show them inside a sliding carousel.
Partner Logos
Partner logos adds a level of trust and recognition to your website. People will feel more comfortable with your business if they can see well designed logos of your partners somewhere on the page. Partner logos can be displayed in a sliding carousel increasing the intractability of your website.
Summary
Landing pages are vital assets in marketing campaigns. There are several key components you need to make a good landing page. The most important thing to remember is to keep the landing page minimalist and use all screen real estate with purpose. Keep all the important information above the page fold. Let your content be to the point and make sure you are using big bold titles. Make sure your using big beautiful CTAs that contrast with the background and stick out. All in all, if you use our tips you will get more customers in no time.
Black Tiger Creative
If you are looking to have a landing page designed for you which turns your visitors into customers then look no further. Black Tiger Creative can design you a beautiful landing page that can increase your sales. You can find more information on our website design page.