How to Prepare for a Website Redesign

In this era, more than ever, your website is the face of your brand. Gone are the days when your brand could easily get noticed by just having a presence on the web. With the increasing awareness of every brand’s digital presence, there are a plethora of websites of every category. In this race, your primary concern must be getting more traffic on your website than your competitors’. Therefore, having an attractive and dynamic website can put the ball in your court. Upgrading your brand’s digital assets must be one of the best ways to grab your audience’s attention. Web design attracts more traffic and is an essential factor in driving better leads and more sales. A website redesign is an exciting process. However, this process can be pretty draining if not executed smartly. Here is a quick guide on how to prepare for a website redesign. 

Get to Know Your Brand Better

How significant is the story behind your brand? What makes it stand out amongst the crowd? What is the essence of your brand? Why should people get attracted to it? The concept and creativity of your website design must cover these aspects and depict them all. This adds value to your brand, along with creating a better connection with all your visitors. Before you dive into the process, it would be better to spare some time and do a personal assessment of your brand. It doesn’t have to be something overboard; however, a few questions will get you covered. Take a few minutes and ask yourself the following questions, keeping your brand in mind.

  • Is this website redesigning a complete rebrand, or your brand is going to stay the same?
  • Where will you get your logo, photography and other key design elements ready?
  • Have you prepared for a brand guideline for your new website design?

Answering these questions with your brand’s perspective will help you design a strategy to better prepare for your website redesigning.

Defining Your Target Audience

Most of the people with a start-up or a small business tend to use a simple statement, “My business should target everyone, despite their age and gender.” This mindset indicates that the founder has to capture a larger audience, thus does not want to leave any stone unturned. However, this is a vague description that makes it difficult for you to settle for a website design that can satisfy you. It is better to tailor a specific target audience, which will help you filter website design suggestions. Moreover, according to your audience, it will attract more traffic to your website if your web design is according to your audience. 

Fill your Wish Bucket with Creativity

A website redesign is all about exploring your creativity, along with keeping your technical aspects in mind. This will help you design a website that’s attractive and interactive at the same time. Remember how we used to have a wish bucket for all our wishes back then? All you have to do is to create a wish list and jot down all the creative ideas in your mind. Which page should have what sections? Only you know the answer to this question. So, don’t hold back and list it all down.

Keep an Eye on your Competitors

It is always good to know what your competitors are presenting themselves on the web before deciding on your website redesign. With a plethora of websites in your industry, you would definitely want to know what is already out there. Therefore, it will help you create something different and catchier.

Revisit the Content

The foremost aspect of starting to prepare for a website redesign is the outlook and planning, content creation stands the second most crucial part. You have to start evaluating your existing content and audit it accordingly. What to keep, what to edit, and what to omit entirely is a time-consuming task. From blogs, articles, to your website, assess every piece of information present on your website.

Conclusion

Just like a fresh look in every season, your brand requires a fresh website design once in a while. This need may occur before a new product launch, as per an important event, or just to increase your site’s traffic. Whatever the reason is, a website redesign can bring significant changes to your brand’s digital presence.

Black Tiger Creative

So, if you are the one wandering out to have professional assistance to come up with a kick-ass website/app for your business, look no further than the Black Tiger Creative. We are capable of complementing your digital presence with everything fancy to make the user’s experience worth a while. Browse to our website design page for more information.

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