Digital Marketing

A: Search engine optimization (SEO) is the process of increasing the quality and quantity of website traffic by increasing the visibility of a website or a web page to users of a web search engine.

A: Search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine results pages (SERPs) primarily through paid advertising. SEM may incorporate search engine optimization (SEO), which adjusts or rewrites website content and site architecture to achieve a higher ranking in search engine results pages to enhance pay per click (PPC) listings.

A: Social Media Marketing describes the tools specific to social media, such as social networks, communities, blogs, wikis that are all a part of a company’s marketing sales and public relations plan. It is important to understand these tools, so you can know whether or not these tools will benefit your company.

A: Search engine optimization is an essential component of a business’s marketing and sales strategy. With the rise and rapid growth of the Internet and the demise of many traditional (offline) channels to reach customers and prospects such as the Yellow Pages, having a web presence has become increasingly important if not vital. The goals, project scope and budget for search engine optimization and growing a web presence can vary significantly for different businesses. However, the need and importance for having an optimized web presence will only grow over time. At the end of the day, if your customers and potential customers are not finding you on the Internet they are finding your competitors.

A: You can fill out the contact form to schedule a time for us to consult with you about your online marketing stadegy. We offer a free consultation where we find out what your top competitors are doing, discover your current websites health and impact of your online presence, and identify weak points to illuminate areas of opportunity. We then create a marketing stradegy based on our research.

A: The cost of SEO services varies depending on what is included. Most SEO projects cost between $750-$2,000/month based on the scope of the project. Custom SEO work outside project scope will cost $80/hr.

A: For generic increase in SEO takes 4 to 6 months to start seeing results. That’s generally accurate, but bear in mind … SEO results grow over time. For paid SEO, the results should be immediate.

A: There are many factors that can effect your SEO and Pagerank but the most important factors are content, backlinks, mobile-first user experience, and then other technical factors such as H1 and H2 headings and anchor text. We go over all of these factors with you during our consultation.

A: Organic search is based on unpaid, natural rankings determined by search engine algorithms, and can be optimized with various SEO practices. In contrast, paid search allows you to pay to have your website displayed on the search engine results page when someone types in specific keywords or phrases.

A: Social media helps you keep customers engaged with you. Social media is a great way of keeping your business or brand in the mind of your customers. This means you can actively influence purchasing decisions and helps to foster customer loyalty and encourage repeat purchases.

A: A boosted post is a post to your Page's timeline that you can apply money to in order to boost it to an audience of your choosing. Where a boosted post may initially optimize for Page likes, comments, and shares or overall brand awareness, Facebook ads can optimize for app installs, website conversions, video views, shop orders and more. Facebook ads are created through Ads Manager and offer more advanced customization solutions.

A: Of the digital marketing budget, about 20% to 30% usually gets spent on social media marketing efforts (organic and paid)